When Love, Lexxi came to us, they had more than a product—they had a story. But like many early-stage brands, their visual identity and messaging weren’t yet doing that story justice.
Founder Lexxi had lived the experience many women with small breasts quietly carry: growing up with insecurity, seeking “fixes” through surgery, and ultimately reclaiming her natural body after a painful explant journey. Love, Lexxi was born from that arc—offering exquisitely engineered garments for AA–C cup women who want to feel sexy, feminine, and truly seen. But the brand lacked a distinctive voice and visual presence to communicate that mission with clarity and resonance.
They didn’t want to be just another lingerie startup.
They wanted to change the narrative.
Through deep narrative work, we positioned Love, Lexxi not as a product company—but as a movement in lace. At the center of the brand was a simple but powerful truth:
Confidence doesn’t come from padding—it comes from presence.
We crafted a messaging foundation around this idea, anchoring the brand in three emotional territories:
The name “Love, Lexxi” became a signature sign-off to the body—a letter of reclamation. The brand promise? To offer AA–C cup women a love letter they can wear—through beautifully designed bras and garments that feel as good as they look.
We refined the verbal identity to feel confident, elevated, and emotionally intelligent—balancing education (on Breast Implant Illness, body confidence, etc.) with editorial allure.
The visual identity for Love, Lexxi was designed to feel like a love letter—intimate, elevated, and unmistakably feminine.
At the center is the logomark, which draws from multiple sources of symbolic power:
The full visual system builds on this story. The color palette pairs grounded, modern neutrals with a bold red-pink accent—creating a refined aesthetic with moments of intensity. This juxtaposition mirrors the brand's promise: comfort meets confidence, softness meets power.
Typography is editorial and sculptural, chosen for its ability to feel sensual yet strong. Layouts are clean, emotionally spacious, and designed to center the product—while always honoring the woman wearing it. From packaging to campaign visuals, every element was designed to affirm this belief: your natural body is not something to fix—it’s something to celebrate.
With a clear narrative and visual foundation, Love, Lexxi emerged not just as a product—but as a movement.
Love, Lexxi is no longer just selling garments. It’s changing how women see their bodies—and themselves.
