YSDS.CO | How It Works | Phase I: The Brand DNA Map

phase 1: The Brand DNA Map™

Your Brand isn’t Broken.
It’s Just Missing the Map.

The Brand DNA Map™ is your shortcut to months (or years) of wandering in circles, hiring the wrong people, building the wrong brand, or struggling to explain what makes you different. Most founders spend tens of thousands on design, messaging, websites, and content, without ever getting the strategy right first. The Brand DNA Map™ saves you from all that. In 7 days.

It’s like finally being handed the master key to your brand:

Your complete strategic roadmap outlining what your market reality looks like, what to build, and what to avoid
The words that actually land with your people
The visuals that feel exactly right
The position that makes you impossible to ignore
And the clarity to move forward without second-guessing every step

All the stuff that’s been fuzzy for months? Solved.

And better yet, you’ll never have to “rebrand” again because you’ll know exactly who you are, what you’re building, and how to show up for it.

Start Today - $1,800 USD

Full credit of this session applied if you move forward with us

Day 1

Leadership Interview

We gather insights directly from the founders — your beliefs, current realities, convictions, and direction, to embed your voice into the brand strategy.

Day 2-3

Market Research &
Alignment Session

After conducting deep market and competitor analysis, we align with you to confirm key insights, direction, and logistics before the full roadmap creation begins.

Day 4-6

Roadmap Development

We build your complete Brand DNA Map. This is your strategic blueprint that defines your brand’s structure, direction, and early-stage positioning insights.

Day 7

Deep-Dive Presentation

You receive the full Brand DNA Map in a live session with complete clarity on how to move forward, whether with us or your own team.

When you don’t have a clear strategy, you’re not just stalling growth. You're paying for it.

...with wasted time on designs you later ditch, low-converting websites that miss the mark, inconsistent messaging that repels ideal clients, and growth... but sideways.

Start Today - $1,800 USD

Why DNA Map First?

If you’ve invested in logos, websites, or content that didn’t deliver, you're not alone. When there’s no clarity on positioning, messaging, or brand purpose, design becomes decoration. It looks nice, but it doesn't work.

Your brand looks good, but clients still don’t “get” what you do
Every marketing effort feels scattered or inconsistent
You’re attracting the wrong clients or price shoppers
You're stuck rebranding every 12 months
You’re not sure what to prioritize next

The Brand DNA Map is your first step, and the most important week you'll spend on your brand. In just 7 days, you'll get clear what makes your brand powerful and how to express it clearly across design, messaging, and experience.

This isn’t a fluffy mood board or surface-level discovery. It’s a complete, actionable breakdown of your brand’s core, created for service businesses and B2B brands that want to build, launch, and scale with intention.

Who it's for

In service businesses, your brand IS your product. It has to do more than look polished. It has to make abstract value visible, turn expertise into trust, and help buyers clearly understand why you're worth listening.

So if you sell an experience, a transformation, or your expertise, this is for you:

Service Founders
You run a 1-3 people service business and you need to pivot, refine, or launch with clarity from Day 1, so you don't leak leads.
‍
B2B Startups
‍Manufacturing, technology, and SaaS founders building innovative solutions who want to attract enterprise clients and eliminate price competition.
‍
Growth-Ready Entrepreneurs
You've been running your business for awhile and you've outgrown the DIY phase or scattered branding.
‍
Premium Product Brands
High-ticket products or services that need their brand to justify luxury positioning and attract high-value customers.
‍

"The DNA Map was more useful than an entire agency retainer I had last year."

Matt Hertman

— Founder, Circa

Track Record

Our clients attracted major clients like Mr. Beast, Bloomberg, NBC Peacock, The Daily Show, and Love is Blind, after we installed the Authority Brand in their businesses.

Global Impact

ICOI now serves 25,000+ members across 100+ countries with unified brand assets that positioned them as the modern global authority in their field.

Industry Leadership

Circa Properties grew from startup to $700M+ in annual sales with 230+ agents, becoming a recognized category leader in modern real estate culture.

Clarity for Growth

CB2 Styles went from zero visibility stylist to a creator & consultant with 13K engaged followers, now partnering with leading brands with clarity, confidence, and consistency.

FAQ

Answers to Your Questions

Start Today - $1,800 USD

Can you just do the design work for us?

Most brands start with design and that's where things get scattered. When there’s no clarity on positioning, messaging, or brand purpose, design becomes decoration. It looks nice, but it doesn't work. And it WILL show when you present yourself in front of your audience.

We start with your Brand DNA Map™, a strategy-first approach that sets the stage for design that performs, messaging that lands, and positioning that converts.

Is this a strategy call or a deliverable?

This isn’t just a call. It’s a structured process that ends with a documented strategic roadmap that uncovers what makes your brand powerful and how to express it clearly across design, messaging, and experience.

Can I use this roadmap with my in-house team or designer?

Absolutely. The deliverable is yours to use however you want and that's the point. It’s designed to guide execution no matter who builds the brand.

What if this doesn't work for my industry?

The biggest risk isn't trying something new. It's staying stuck where you are while competitors claim the premium market you deserve. We've transformed authority positioning across dozens of industries. From entertainment law to real estate to fashion.

The principles work because human psychology doesn't change by industry.

What if I decide to move forward with you for full branding?

If you choose to work with us for full brand execution, the entire cost of your Brand DNA Map™ is credited toward your project.

What happens after I sign up?

You’ll get directed to your Leadership Interview intake form and scheduling details for the Alignment Session. From there, we begin the 7-day process.

What’s the investment and what will I get from it?

The Brand DNA Map™ is $1,800 and if you move forward with full brand execution, that amount is fully credited toward your project. Clients say the clarity alone is worth it. You’ll avoid misaligned design & wasted time, and walk away with a brand roadmap that saves you thousands in future guesswork.

Non-Profit

Lifestyle

Legal

Lifestyle

Premium E-Commerce

Speech Therapy

Psychotherapy

Healthcare

Real Estate

Non-Profit

Lifestyle

Legal

Lifestyle

Premium E-Commerce

Speech Therapy

Psychotherapy

Healthcare

Real Estate

Non-Profit

Lifestyle

Legal

Lifestyle

Premium E-Commerce

Speech Therapy

Psychotherapy

Healthcare

Real Estate

Non-Profit

Lifestyle

Legal

Lifestyle

Premium E-Commerce

Speech Therapy

Psychotherapy

Healthcare

Real Estate

Testimonial

Real Brands. Real Founders.

From positioning to visuals to execution, we help service-based brands grow with confidence. It all starts with a clear Brand DNA Map.

Start Today - $1,800 USD

"After dealing with several agencies and designers we were extremely skeptical. But Yuna left no room for not knowing who we were as an organization."

Nicole R.

— Executive Manager

“I couldn’t be more happy working with Yuna and her team. She worked off a set of vague ideas and iterated by collaborating with us. We were very nervous in the beginning and she easily gave us confidence from start to finish that we would find a brand that met our needs."

Brigid J.

— Advisor, AWS

"The Brand DNA Map helped me finally see how everything connects, and the exact direction I should be moving in. Yuna understands audience psychology and branding better than anyone I’ve worked with. Every part of her strategy had intent. Within weeks, I saw meaningful engagement, real community growth, and a clear roadmap we could scale."

Christina R.

— Founder, TCT

"I don't know how she does this such short period of time, but thanks to Yuna and her team, our brand now stands on a solid foundation with a clear, cohesive identity and a roadmap for sustained growth. Their work has not only set us up for success in the short term but has positioned us to scale effectively in the future."

Chris K.

— Cofounder, Kindred Running