Stop trying to be better than your competitors and start being the only one who does what you do. Here's how 5 simple ways can turn your proven expertise into premium positioning.
So here's what most service providers get wrong. They think they need more skills, more certifications, more experience to charge premium prices. But that's not how it works.
I was talking to Sarah last week. She's a marketing consultant with 12 years of experience. Really good at what she does. But she was stuck charging $75 an hour while watching newer consultants charge $300. The problem wasn't her skills. The problem was her positioning. When you position yourself like everyone else, you compete on price. When you create your own category, price becomes irrelevant.Here's the thing - your competitors charging more aren't necessarily better. They just know something you don't about packaging their expertise.
So let me share 5 simple ways to turn what you already know into premium positioning.
- Stop selling services, start selling outcomes. Instead of "I do marketing," try "I help B2B companies predictably generate qualified leads without cold calling." See the difference?
- Create your own methodology. Take what you already do and give it a name. The Johnson Lead Generation System sounds way more valuable than "marketing help.
- Own a specific problem. Don't be a generalist. Be the person who solves one thing better than anyone else. Like being the only dentist who fixes TMJ instead of just "doing dentistry."
- Use your story as differentiation. Your unique background, your specific experience, your particular approach - that's what competitors can't copy.
- Package your expertise into frameworks. Turn your knowledge into step-by-step systems that clients can't find anywhere else.
Here's what's crazy - Sarah implemented these 5 strategies in just one day.
She repositioned herself as "The B2B Content Conversion Specialist" with her own proprietary framework. Within two weeks, she raised her rates to $250 an hour. No pushback. Clients actually thanked her for the clarity.
The real question is - how long will you keep competing on price when you could be creating your own category?
